hélène rochas, widow of marcel rochas & former head of rochas, died last week at the age of 84. "it's the end of a myth, of an era," a rochas spokesperson said. "she was the muse of one of the great couturiers, the last to remain alive from that era."
roachas was 18 when she married couturier marcel rochas & became the face of his fashion house.
when marcel rochas died in 1955, she took over the company as CEO at the age of 30 & turned the company into a multi-million dollar business. she sold the company in 1971 but returned to consult between 1984 & 1989 & again when olivier theyskens was creative director between 2003 & 2006.
"women", w quoted her as saying in 1984, "should have a fragile air, even if they are not."
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